Patient momentum returned.
June suggests the account can recover quickly when enquiry volume and patient conversion both move in the right direction.
Summary
What Moved The Account Forward
Demand generation is still working.
Search and inbound channels are still producing live enquiries, so the account does not appear to be facing a demand shortage.
Responsiveness became a strength.
The month showed strong call responsiveness, which supported a cleaner overall response experience as enquiry activity lifted.
Performance improved without a traffic surge.
That makes June look more like an execution improvement month than a visibility spike month.
Results
Performance At A Glance
A quick look at the headline June movements versus May.
Patient Growth
+50%
New patients rose from 16 in May to 24 in June.
Lead Lift
+57.1%
June recorded 44 opportunities versus 28 in May.
Call Growth
+105%
Calls increased from 20 in May to 41 in June, with all calls answered.
Traffic Movement
-7.68%
Website visitors eased to 589, even while other enquiry signals improved.
Key Read
The strongest June gains came from patients, leads, and calls.
Website traffic was lower than the prior period, but core outcome metrics improved. That makes June a stronger conversion month rather than a traffic-led growth month.
Creatives
Creative Delivered
Creative delivered during June.
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NPN
New Patient History
June closed at 24 new patients, alongside the broader monthly patient trend from 2022 to 2026.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 15 | 20 | 28 | 30 | 29 |
| February | 13 | 22 | 18 | 37 | 23 |
| March | 22 | 18 | 23 | 16 | 18 |
| April | 22 | 18 | 23 | 16 | 11 |
| May | 15 | 19 | 12 | 20 | 16 |
| June | 24 | 15 | 22 | 26 | 24 |
| July | 20 | 41 | 14 | 23 | - |
| August | 23 | 24 | 26 | 23 | - |
| September | 23 | 22 | 27 | 36 | - |
| October | 28 | 27 | 25 | 17 | - |
| November | 26 | 15 | 23 | 24 | - |
| December | 24 | 31 | 26 | 29 | - |
2026 YTD: 121 Patients
2026 is up 8.0% versus 2023 YTD, down 4.0% versus 2024, and down 16.6% versus 2025. June improved the year-to-date position, but the account is still trailing the stronger 2025 pace at the same point in the year.June Result: 24 Patients
June outperformed June 2023 by 9 and June 2024 by 2, but trailed June 2025 by 2. June was a solid recovery month after May, even if it did not fully match the stronger 2025 benchmark.Current-Year Pattern
2026 has ranged from 11 in April to 29 in January, with June recovering to 24. The account has shown it can bounce back quickly, but the bigger opportunity is building steadier month-to-month consistency.Leads
Enquiry Quality And Source Clarity
June enquiry volume lifted sharply, but channel tracking is still not giving a fully clear picture of where every lead came from.
June 2026
44
Total Leads
Lead Sources
Unattributed35
Google Ads7
Webchat2
Reviewed Lead Outcomes
Ready to book8
Needs follow-up6
Not interested8
These statuses reflect the leads that carried a clear outcome note.
Lead Intent Mix
Appointment requests12 | 27.3%
Urgent / emergency10 | 22.7%
Unclear intent10 | 22.7%
Non-booking / existing4 | 9.1%
Wrong practice3 | 6.8%
Webchat enquiries2 | 4.5%
Implant enquiries2 | 4.5%
General enquiry1 | 2.3%
June generated materially more enquiries than May, but a large share still came through without a clearly identified channel. The stronger upside is that appointment-led and urgent enquiries were both present in meaningful volume, which reinforces that demand was there to convert.
Calls
Call Handling And Search Demand
Call volume more than doubled month on month, and every June call was answered.
June 2026
Total Calls41
Answer Rate100%
Answered
41
First-Time
37
Keyword Summary
Top keyworddentist (7)
Next keyworddentist joondalup (2)
Also trackeddental clinic (2)
Tracked Keyword Calls
Calls with keyword data12
Calls without keyword data29
First-time callers37
June call handling was strong across the month. Volume rose to 41, every call was answered, and most tracked keyword activity stayed concentrated around broad dentist searches, which points to active general search demand rather than one narrow treatment theme.
Google Ads
Google Ads Performance
June search demand held up well, but the same traffic volume came at a higher cost.
Clicks
237
Spend
A$3.69K
CPC
A$15.59
CTR
6.66%
Landing Page
Landing Page
The landing page remains the primary destination for Google Ads traffic and enquiry conversion.
Primary URL
Candlewood Lead Generation Page
Used as the dedicated Google Ads destination to turn paid search traffic into enquiries.
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Strategic Role
The page should stay tightly aligned with the Google Ads keywords and ads driving paid traffic. Stronger message match between Google Ads targeting, landing-page content, and booking follow-up will help the account turn June's higher enquiry volume into more patients.Website Traffic
Website Traffic
Website traffic softened in June, but paid search, organic traffic, and direct or uncategorised visits all continued to contribute meaningful volume.
Referral54
Organic116
CPC166
Direct / uncategorised235
Other18
Traffic Mix
Direct or uncategorised traffic, CPC, and organic were the largest June sources. Direct or uncategorised traffic led with 235 visits, followed by 166 CPC visits and 116 organic visits.Movement
Website traffic was lower than the prior 30-day period. June closed at 589 total visitors, down 7.68% on the prior comparison period.Read
The traffic dip did not stop lead and call growth. That suggests June's improvement came more from stronger demand capture and response volume than from a broader traffic surge.GBP
Google Business Profile
GBP continued to strengthen as a local visibility and action channel in June.
Visibility
1.16K
Search
1.02K
Maps
139
Actions From Profile
Website Visits
Calls
Visibility Lift
GBP total views rose to 1.16K, up from 966 in May. Search remained the main driver of profile visibility, accounting for the overwhelming majority of June views.Action Lift
Calls increased from 66 in May to 74 in June, and website visits rose from 32 to 52. GBP is not only creating visibility, it is also driving more direct action into the clinic.Opportunity
The next lift is what happens after the patient reaches out. The stronger opportunity now is follow-through after contact, so June's visibility gains convert into more booked patient outcomes.Wins
Key Wins
Win 01
Patient growth recovered strongly.
New patients rose to 24, up 50% month on month and ahead of the same month in 2023 and 2024.
Win 02
Lead and call volume both lifted sharply.
Lead and call volume both lifted materially versus May, showing a much stronger response month overall.
Win 03
Call handling was clean across the month.
Every call was answered, and 37 of 41 callers were first-time callers.
Win 04
GBP kept building as a local action channel.
Profile views increased to 1.16K and calls rose to 74, reinforcing the account's local search presence.
Notes
Account Notes
Additional recommendations to support the next stage of growth.
Recommendation
Schedule a video shoot to support upcoming campaign periods.
A dedicated shoot would give the account more clinic-specific video content to use across future lead generation campaigns, especially where treatment trust and clinician visibility matter.
Suggested focus areas
The strongest themes to plan around are Invisalign, a late-winter emergency promotion, and the September to October family campaign period.
Action Plan
Next Steps
These priorities are tied directly to the period's demand lift, attribution gaps, and conversion opportunities.
1
Improve lead source tracking.
Reduce the volume of unattributed enquiries so performance can be read more clearly by channel.
2
Hold search demand while lifting conversion quality.
June showed that demand is active. The next gain is turning more of those enquiries into booked patients without relying on higher spend alone.
3
Keep the landing page aligned with paid search traffic.
Refresh messaging and booking flow so the page stays closely matched to the keywords and treatment themes driving June's enquiries.
4
Build stronger video creative for the next campaign window.
Use June planning time to prepare assets for Invisalign, late-winter emergency messaging, and the family campaign period ahead.